PETER GOMES
ADϟCD
CREATIVE DIRECTOR
Peter has been creating things for a very long time.
As a toddler, he was fascinated with lines, colour and shapes. Discovering street art for the first time, like graffiti and tagging, and armed with a colourful crayon set, he dedicated himself to all the inside walls of his parents’ first apartment. With their unconditional support and a lot of practice, he crafted his skills as a designer and art director.
Over the years he continued his craft and has built a solid body of work along the way, creating integrated campaigns for such brands as Manulife, Sapporo, New Balance, Budweiser, Kellogg’s, Coca Cola, Hershey, and Lexus to name a few. His substantial body of work has been published and has received a healthy list of accolades from all the major award shows both locally and internationally.
These days, he’s inspired by the talents of those around him. He measures his accomplishments through mentoring and nurturing the success of others, but he still enjoys doing the work and is up for any challenge big or small. His aim is to create relevant, strategic advertising and design that resonates in any medium.
HERE'S A LOOK AT SOME WORK
MANULIFE COMPLETELY REBRANDS TO SHOW CANADIANS THAT WHEN IT COMES TO MONEY. IT PAYS TO LISTEN TO YOUR LITTLE VOICE.
"Little" is a manifestation of your inner voice. It is a positive, encouraging and financially savvier version of you that is always there to point out ways for you to be better with your money/habits.
YOUR LITTLE VOICE KNOWS
MANULIFE -BIG TALK
MANULIFE -VACAY
MANULIFE - GIG WORKER
ACTIVATION
To dramatize the power of listening to your little voice a full day experience was created that gave people the ultimate reminder: a 3D printed miniature model of themselves, representing their very own Little.
ACCESS CARD - BANKING
MOBILE APP - BANKING
OOH - BANKING
OOH - BANKING
WILD POSTINGS - BANKING
WILD POATINGS - BANKING
SOCIAL - BANKING
SLEEMAN RELAUNCHES ITS LOW-CAL, LOW-CARB CLEAR 2.0 WITH A FOCUS ON SEMI-ACTIVE BEER LOVERS EVERYWHERE.