PETER GOMES
ADϟCD
CREATIVE DIRECTOR
Peter has been creating for as long as he can remember.
As a toddler, he was fascinated by lines, colour, and shapes. After discovering graffiti and street art, he armed himself with a fresh box of crayons and transformed the walls of his parents' first apartment into his earliest canvas. With the unconditional support of his parents and years of relentless curiosity, that instinct to create grew into a career in design and art direction.
Over the years, Peter has continued to hone his craft, creating integrated campaigns and brand experiences for clients including Manulife, Sleeman, Sapporo, New Balance, Budweiser, Hershey, and Lexus to name a few. His work has been recognized both in Canada and internationally, earning accolades from many of the industry's most respected award shows across advertising, design, and digital.
Today, Peter is inspired as much by the talent of those around him as the work itself. He believes the strongest ideas are built through collaboration, thoughtful strategy, and a shared commitment to craft. As a creative leader and mentor, he takes pride in helping others grow while staying deeply involved in the creative process.
Whether leading a team or building an idea from the ground up, Peter's goal remains the same: creating strategic, relevant work that resonates across a constantly changing creative landscape.
HERE'S A LOOK AT SOME WORK
MANULIFE REBRANDS TO SHOW CANADIANS THAT WHEN IT COMES TO MONEY, LISTENING TO YOUR LITTLE VOICE PAYS OFF.
"Little" is a manifestation of your inner voice. It is a positive, encouraging and financially savvier version of you that is always there to point out ways for you to be better with your money/habits.
YOUR LITTLE VOICE KNOWS
MANULIFE -BIG TALK
MANULIFE -VACAY
MANULIFE - GIG WORKER
ACTIVATION
To dramatize the power of listening to your little voice, a full-day experience was created to give people the ultimate reminder: a 3D-printed miniature model of themselves, representing their very own Little.
ACCESS CARD DESIGN
MOBILE APP DESIGN
OOH - BANKING
OOH - BANKING
WILD POSTINGS - BANKING
SOCIAL
SLEEMAN RELAUNCHES ITS LOW-CAL, LOW-CARB CLEAR 2.0 WITH A FOCUS ON SEMI-ACTIVE BEER LOVERS EVERYWHERE.
OOH - SEMI-ACTIVE LIFESTYLE
RADIO - SEMI-ACTIVE LIFESTYLE
SOCIAL - THUMB REPS
SOCIAL - HERE'S TO YOU
Using Instagram tags, this simple execution is a “thank-you” message to all the front line workers helping keep Canadians and their communities going through these uncertain times.
WHEN YOU'RE CRAFTY LIKE SLEEMAN, YOU FIND CRAFTIER WAYS OF DOING THINGS.
CRAFTY
SOCIAL - ORIGINAL VS TRADITIONAL
PACKAGE DESIGN
EAST X WEST X MUSIC
SAPPORO HAS ALWAYS CHAMPIONED NEW MUSIC. DURING THE PANDEMIC, WE BROUGHT JAPANESE AND CANADIAN ARTISTS TOGETHER AND TURNED THEIR COLLABORATION INTO A SOCIAL MINI DOCUSERIES.
SOCIAL - PRE-LAUNCH MINI DOCUSERIES
Prior to revealing the selected artists, the program was teased through a series of engaging video posts featuring various instruments collaboratively playing the same tune.
DUOS DOCUSERIES VIDEOS
SPOTIFY PLAYLISTS & LIMITED EDITION VINYL
EAST X WEST X MUSIC
To further extend ‘Duos’ we created a limited run of silver Sapporo vinyl with all the songs created during the collaboration and gave them away on social.
PACKAGING - FLEX VINYL INSERT
A limited run of in-pack flex vinyl featuring all the music from the mini docuseries.
LEXUS USES OVER 250 MIRRORS TO SHOOT AN ENTIRE CAR CAMPAIGN WITHOUT EVER DIRECTLY SHOOTING THE CAR.
REFLECTIONS
NEW BALANCE GIVES THE GYM A HEARTBEAT.
AND A MIND OF ITS OWN.
ALWAYS IN BETA
GREENFIELD TURNS A 90-ACRE FIELD INTO CANADA’S LARGEST ALL-NATURAL BILLBOARD.
ALL NATURAL AD
PETERDAVER TAKE GOLD AT THE NAC'S WITH THEIR MCDONALD’S COW-POWERED CAMPAIGN.
HERSHEY TRANSFORMS REESE INTO THE CARPE DIEM OF CONFECTIONARY.
ROUNDHOUSE
OTHER WORLDLY
SOCIAL & OLV'S
THE MOST RECOGNIZED SITE OF ITS TIME (THAT’S RIGHT, IT BROKE THE INTERNET), RECEIVING A TOTAL OF 56 GOLD AND SILVER AWARDS GLOBALLY THAT YEAR, INCLUDING A CANNES LION, A ONE SHOW PENCIL, A CLIO, TWO D&AD YELLOW PENCILS
AND THE FIRST EVER D&AD BLACK PENCIL AWARDED IN CANADA.
ONLINE - BIG IDEAS COME FROM BIG BLACK PENCILS
BIG IDEAS COME FROM BIG BLACK PENCILS PAVED THE WAY FOR A CONTEMPORARY REBRAND ACROSS 72 OFFICES GLOBALLY. LEO WOULD HAVE BEEN PROUD.
INTERIOR DESIGN / INSTALLATIONS
THE 15⬇ BELOW JACKET WAS A TAXI INITIATIVE TO DESIGN A SURVIVAL JACKET WITH MULTIPLE POCKETS THAT COULD BE FILLED WITH NEWSPAPER TO WITHSTAND EXTREME TEMPERATURES IN CANADA DURING THE WINTER.
SOCIAL CAUSE - 15⬇BELOW PROJECT
To help support the project and raise money for the homeless, signed jackets and memorabilia from famous artist such as R.E.M., Elton John, Robert Plant and Kim Cattrall were auctioned off on Ebay.
RED LIGHTS
EVERY TIME YOUR CITY'S TEAM SCORES YOU'LL KNOW WITH BUDWISER RED LIGHT INSTALLATIONS. THEY LIGHT UP DURING A GAME IN REAL TIME TO ELEVATE THE CELEBRATION ON EVERY GOAL.
OOH - RED LIGHT PIXEL BOARDS
Pixel boards made up of individual Budweiser Red Lights displayed real-time messaging with each goal your team scored.
GOALS
BUD LIGHT SPONSORS ELECTRONIC MUSIC FESTIVALS AND CREATES EXPERIENCES THAT TAKE THEM TO NEW HEIGHTS.
ACTIVATION - RFID IMAGE PROJECTIONS
Participants enter the festival through a “Bullet Time” camera rig that simultaneously captures a 360 video clip of them in action.
RFID bracelets then upload their 3D images to large screens throughout the festival when users are within proximity.
PACKAGING - SENSATION AT THE SKYDOME
Bud Light bottles that are cold activated and transform into animal prints at the right drinking temperature.
KOODO CREATES A “CHOOSE YOUR OWN ADVENTURE GAME” ON YOUTUBE WITH HOPES THAT YOU’RE CLEVER ENOUGH TO CATCH THE GINGERBREAD MAN.
